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Amy Fahmy

landscape architect, Sitework Studios, Asheville, NC

Asheville Native, Registered Landscape Architect, plant expert and Project Manager for Sitework Studios, Amy has over 25 years’ experience in design and horticulture. She held management positions at the historic Richmond Hill and Biltmore Farms which included executing complex landscape forms of the highest caliber design and horticulture standards. She created and implemented designs for preeminent gardens in our region, including most notably the Biltmore Estate’s Walled Garden.

Amy’s successes in initial design and master planning phases have led to constructed public spaces and gardens that serve as precedents in the landscape industry. She has experience in the reclamation and renovation of historic landscapes including the Kellman property in Asheville, the Banker’s House in Shelby, NC, the Richmond Hill Inn, the Biltmore Estate Azalea Stormwater Glen, The Ramble at Biltmore, and the Raleigh Little Theater (est. 1936) in Raleigh’s Pullen Park. Amy is also an experienced public speaker and contributor to Fine Gardening Magazine and American Nurseryman.

Break out sessions: the chain of demand

This two-part breakout session will address the challenge of sourcing plants for landscape contractors and landscape architects and the challenge for growers to anticipate and meet demand. This challenge has been cited as a primary factor reducing business productivity in the landscape industry (second only to the shortage of good workers).    

Part I covers the multiple aspects of plant sourcing based on interviews with local designers, growers, contractors, and plant brokers – the networking, the shortages, the process of substitutions, and the timing of availability.  

Part II provides an opportunity for participants to share perspectives and grapple with ways to resolve this increasingly frustrating process of finding the plants that are essential to a profitable project.   Is it necessary to lower our clients’ expectations and not promise them “instant” landscapes? Is the nursery industry growing fast enough to support the region’s needs? How can landscape professionals use digital media differently to improve availability?  Bring your ideas and build your business network for a more successful year.